These two letters are something we strongly believe in. If UI is the looks, UX is the brains of the digital product. Unlike the alphabet, here UX comes before UI. By carefully researching, analysing and monitoring users’ needs and behaviour, we are able to create the digital experience that will cater to their every requirement and expectation. There is no one-experience-fits-all solution, it is unique to every project. That is why we believe the client should be involved in the process because their insight and knowledge are invaluable for the success of the project.
And when we do create a great digital product, testing is what makes it even better. So brace yourselves, for each WHY? we have a BECAUSE – an objective, argumentative because.
(Disclaimer: your final product should never be finalised, since it needs constant monitoring and
fine-tuning to reach its full potential.)
USER INTERFACE DESIGN (UI)
Be responsive or be invisible
Great looking interface is really great only if it is the consequence of a deeply understood user
experience. It is what makes the experience truly flawless. Apart from being easy on the eyes, it
needs to be intuitive, every button or information in its right place so the user doesn’t wander or
lose interest. In a way, the UI visually navigates the user to do a certain action without going off
course. And the more unnoticeable the design is, the better, since it means no distractions between
the users and their mission.
People are becoming less and less patient and want the information as soon as possible, wherever
they are. We make sure your digital presence is optimised for the screens of all shapes and
sizes – mobile phones, tablets, laptops, desktop computers and whatever the future holds.
The mighty building blocks
All these wonderful ideas need to be built in a clever way to run smoothly. It is the skeleton of the
project, and we make sure the bones are healthy. Whatever kind of website or app you can imagine, we
can create. If you already have a design, no problem, we can work with it. If not, we can create that
too. Whichever the case, we are fluent in many programming languages and our greatest pride and joy is
to build a software without any glitches. If we are happy with it, you will surely be too, and we
never deliver something we are not proud of.
Each project has its unique identity, its genuine content and its own goal. That is why we do not use
templates in our work but start every project from scratch, because it deserves the custom-made
approach for its original context.